Privacy policy
Last updated: June, 2026
www.fancycube.co.uk is a website operated by KYM Technology Ltd ("we", "our", "us"), trading as FancyCube UK. We are registered in England and Wales under company number 12907515. Our registered office is at Unit N Tyburn Trading Estate, Birmingham, B24 9QG, United Kingdom.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, KYM Technology Ltd is the data controller of your personal information.
The Services are powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection and use of your personal information as described in this Privacy Policy.
1. Personal Information We Collect
We collect personal data from you when you voluntarily submit information directly to us or via our platform. This can include information you provide when you create an account, make a purchase, complete a form, contact us, subscribe to our email list, or respond to surveys or promotions.
The categories of personal data we collect include:
(a) Contact details such as your name, email address, telephone number, billing address and delivery address.
(b) Payment and transaction information including records of the products you purchase from us, your payment method, and credit or debit card details used for the transaction.
(c) Account information including your username, password, security questions, and preferences.
(d) Comments and opinions such as feedback, reviews, or responses to surveys you provide about our products or services.
(e) Messages to us including email and written correspondence you send to us via our contact form or other means.
(f) Information about products you have viewed including products you have looked at, added to your basket, or shown interest in on our platform.
(g) Information about how you use and connect to our Services including:
- Pages and links you access, time spent on our platform, and how you navigate our website
- Information about the device you use to connect to our platform, including device type, operating system, browser, IP address, and internet service provider
(h) Location information — we do not collect your precise location. Your IP address may indicate an approximate location such as your city or country.
2. How We Use Your Personal Information
We use your personal information for the following purposes:
(a) Contact details — to communicate with you about your orders, queries, or concerns, and to send you information about products and services that may interest you, in accordance with your marketing preferences.
(b) Payment and transaction information — to process payment for products or services you purchase from us, and to maintain records of your transactions.
(c) Account information — to manage your account and provide you with access to our Services.
(d) Comments and opinions — to improve our products and services and to understand customer preferences.
(e) Messages to us — to respond to your queries, issues, or concerns.
(f) Product viewing information — to send you reminders or recommendations about products you have viewed, and to personalise your shopping experience.
(g) Usage and device information — to present our platform correctly on your device, to monitor and improve our Services, and to detect and prevent fraudulent activity.
(h) All personal data on an aggregated basis — to monitor and improve our platform, procedures, and processes, and to help us develop new products and services. We may anonymise and aggregate information we collect so that it no longer identifies you, and use this for research, data analysis, and platform improvement.
3. Legal Basis for Processing (UK GDPR)
We process your personal data on the following legal bases:
- Performance of a contract — when processing is necessary to fulfil your order or provide our Services to you
- Legitimate interests — for example, to prevent fraud, improve our Services, and carry out direct marketing, where these interests are not overridden by your data protection rights
- Legal obligation — where we are required to process your data by law
- Consent — where you have given us clear consent to process your data for a specific purpose, such as receiving marketing emails
4. How We Share Your Personal Information
We may share your personal information with third parties in the following circumstances:
- Shopify — our e-commerce platform provider, which hosts and operates the Services on our behalf
- Payment processors — to process your payments securely
- Shipping and fulfilment partners — to deliver your orders
- Marketing and advertising partners — to provide marketing services, where you have consented to receive marketing communications
- Fraud prevention organisations — where permitted by law, if fraudulent activity is suspected
- Legal authorities — where required by applicable law or legal process
We do not sell your personal information to third parties.
5. Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside.
To learn more about how Shopify uses your personal information and your rights, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.
6. International Transfers
Your personal information may be transferred to and processed in countries outside the United Kingdom. Where we transfer personal information outside the UK, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO), to ensure your data is protected to an equivalent standard.
7. Your Rights Under UK GDPR
As a UK resident, you have the following rights in relation to your personal information:
- Right to access — you may request a copy of the personal information we hold about you
- Right to rectification — you may request that we correct inaccurate personal information
- Right to erasure — you may request that we delete your personal information in certain circumstances
- Right to restriction — you may request that we restrict how we use your personal information
- Right to portability — you may request a copy of your personal information in a portable format
- Right to object — you may object to our processing of your personal information where we rely on legitimate interests
- Right to withdraw consent — where processing is based on your consent, you may withdraw that consent at any time
To exercise any of these rights, please contact us via our Contact page at fancycube.co.uk/pages/contact. We will respond to your request within one month as required by UK GDPR.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request.
8. Marketing Communications
We may send you promotional emails where you have opted in to receive marketing communications. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us via our Contact page.
9. Cookies
We use cookies and similar technologies to improve your experience on our website, to analyse how our platform is used, and to support marketing and advertising. By continuing to use our website, you consent to our use of cookies in accordance with this policy.
10. Security and Retention of Your Information
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
We retain your personal information for as long as necessary to:
- Maintain your account and provide our Services
- Comply with legal obligations, including financial record-keeping requirements under UK law (typically 6 years)
- Resolve disputes and enforce our agreements
11. Children's Privacy
Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, please contact us via our Contact page and we will delete it promptly.
12. Third-Party Websites and Links
Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
13. Complaints
If you have concerns about how we handle your personal information, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Website: ico.org.uk Helpline: 0303 123 1113
We would appreciate the opportunity to address your concerns directly before you contact the ICO. Please contact us first via our Contact page.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the revised Privacy Policy on this website and update the effective date. We will notify you of any material changes as required by applicable law.
15. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us via our Contact page:
fancycube.co.uk/pages/contact
or email us at
hello@fancycube.co.uk
KYM Technology Ltd (trading as FancyCube UK) Unit N Tyburn Trading Estate Birmingham, B24 9QG United Kingdom
For the purposes of UK data protection law, KYM Technology Ltd is the data controller of your personal information.